Our headlining speaker, Per Sundin, has defined his career by spotting opportunities and potential way before others saw their value. When the music industry treated streaming as a threat, he backed Spotify and helped build it into a platform that over 750 million people use today.
He was also skilled at spotting talent. He signed Avicii and Tove Lo during his time at Universal Music Nordics, which led to their global stardom. He continues to push the boundaries by reinventing live music at Pophouse Entertainment today, the team behind ABBA Voyage, a virtual concert residency where digital avatars of ABBA perform their greatest hits.
At Unleashed, he'll unpack how he made the call, held his nerve, and where he's betting next.
