Erling spent twelve years building consumer companies from scratch. He co-founded Db, the Norwegian travel-gear brand that broke into international markets, and a fitness tech venture later acquired by a global tech company.
In 2023, he made a deliberate shift from consumer to critical infrastructure. He joined listed developer, Magnora, to build its data center arm across the Nordics and Europe. When Magnora acquired Storespeed in 2025, he took over as CEO of a Halden facility with nearly two decades of uptime, now on a path from under 1 MW to 5+ MW.
Erling operates at a unique intersection: founder instincts inside a listed company, running live infrastructure while building something new. He sits on the boards of Magnora's data center and battery-storage development companies.
