Per Sundin

A music executive from Sweden who currently serves as President, Music & Artist Relations at Pophouse Entertainment. He previously served as the company’s Chief Executive Officer from 2019 to 2025. Before joining Pophouse, he was Managing Director of Universal Music Sweden and President of Universal Music Nordics from 2008 to 2019.

Sundin is known for his work with artists such as Avicii, Tove Lo, Swedish House Mafia, and ABBA. He is also the co‑founder of Avicii Experience, a museum dedicated to Avicii, with whom he worked closely after signing him in 2010.

He has been widely recognized for his pivotal role in the rise of Spotify and the musicstreaming‑ era—a story portrayed in the Netflix series The Playlist.